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Oligarchization without an oligarch: analysis of TV Nova news broadcasting after a change of owner
Starková, Johana ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis, titled Oligarchization without an oligarch: analysis of TV Nova news broadcasting after a change of owner, focuses on a currently highly debated issue of oligarchic media ownership. The oligarchic media ownership model is a trend in current media ownership. Research on media ownership answers key questions about who owns these means of communication and how power is potentially exercised through their ownership. In 2020, businessman and billionaire Petr Kellner ranks among other media magnates through his investment group PPF. With the acquisition of the media company CME, he takes control of all activities of the most watched commercial television in the Czech Republic, TV Nova. Through this investment, Kellner's PPF achieves enormous influence. Based on quantitative content analysis, this thesis aims to determine whether the news coverage of this private television station tends to favour topics that support the business or other economic interests of the PPF Group. The research sample of the thesis consists mainly of news reports broadcast on Nova TV. The key value for the research is the analysed amount of time devoted to the PPF Group in comparison to their competitors.
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Media Law and Media Capture in Slovakia and the Czech Republic after the year 2000
Hanák, Peter ; Moravec, Václav (advisor) ; Kroupa, Jiří (referee) ; Višnovský, Ján (referee)
This dissertation connects theories and notions of media and democracy, oligarchization of media, media capture, and media systems with the economic theory of competition law. Slovak and Czech media laws are analyzed in a comparative legal analysis. Pluralism as the core value in all of the above-mentioned theories is researched. Novel historical periodization of the 1989 - 2020 era is proposed, as these 30 years are framed as a permanent transition of the media system of three distinct types. The Herfindahl-Hirschman index proves that the Slovak and Czech media markets are concentrated or oligopolistic, and this trend was strengthened in the last decade of the examined era. The new tool, the Power of Media Owners (POMO) indicator, is invented to show the strength of media oligarchs across platforms. This proves inefficacy of the cross-media ownership regulations, and it is used to measure the level of media capture. Fourth model of media systems, the non-pluralist authoritarian Eastern Oligarchic Captured model is described and the situation in Slovakia and Czech Republic is compared to it, concluding that both examined countries are in fact closer to more established Polarized Pluralist Mediterranean model, which is framed as a half-way to the Eastern model. Conclusions reveal which changes in...
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The Relationship Between Media Ownership and News Content: A Quantitative Content Analysis of Year In Review Articles on 2019 and 2020 in Czech Media
Bláhová, Kateřina ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This master's thesis explores the relationship between news content and owners of print and online media publishers in the Czech Republic. In the recent decade, the Czech media scene has been subject to a phenomenon called oligarchisation, a process when vast most majority of international owners were gradually replaced by local media moguls who also do business in other sectors than the media. The theoretical part of the thesis looks at the media oligarchisation in the Central and Eastern Europe and associated threats to the standards of journalism and democracy per se. The empirical part offers a quantitative content analysis of year in review articles on 2019 and 2020. These articles were published in print and online newspapers in the five main media houses. The coding unit for analysis is an evaluative mention, i.e. only one part of each article, dedicated to a single event, name or trend. The resulting data is tested by a simple analysis of relative frequency, and is also subjected to Pearson's chi-square test. This latter examines the relationships of categorical variables. Subsequently, a correspondence analysis focuses on the most significant associations between media houses and variables of the analysed articles. The results of the analyses indicated that three of the five examined...
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Oligarchization of the Media and its Influence on the Ethics of Journalism
Mačí, Josef ; Moravec, Václav (advisor) ; Miessler, Jan (referee)
The diploma thesis deals with the problem of media oligarchization and its influence on the ethics of journalism. Based on the synthesis of existing theoretical concepts, a narrower definition of the terms oligarch and media oligarch is presented in the text. On this theoretical basis, the situation in 31 selected European countries from the point of view of media oligarchization is evaluated by comparing the methodologies of three media indicators - Freedom House's Freedom and the Media, Reporters Without Borders's Press Freedom Index and Centre for Media Pluralism and Media Freedom's Media Pluralism Monitor. This is considered primarily a problem of post-communist and post-colonial countries, and the diploma thesis tests this assumption. The problem of ethics of journalistic work within the scope of media oligarchization is presented on a theoretical as well as practical level, based on a chronological comparison of ethical codes of three selected media groups - MAFRA, Vltava Labe Media and Czech News Center, which changed ownership from a multinational group to an oligarch or an oligarchic group.
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communication strategy of newly started media projects
Černá, Michaela ; Jirák, Jan (advisor) ; Trampota, Tomáš (referee)
This paper focuses on three new Czech media projects founded in 2014: news web Echo24.cz, a monthly Reporter magazin and a video portal DVTV. More specifically, it describes their creation, which took place as a consequence of the changes in the media market in the Czech Republic in the years 2013-2014. These were mainly changes in ownership structure as Andrej Babis acquired the publishing house Mafra and changes brought about by the crisis of the Czech Television channel. This paper maps out the establishment of new media projects and their positioning in an already competitive environment by observing the communication strategy of these projects. On the basis of predefined criteria it analyses the initial launch campaigns, the means used for marketing and the communication with the public during the first year after the projects were launched. This analysis is complemented by interviews with the authors of the projects: Dalibor Balsinek (Echo24.cz), Robert Casensky (Reporter magazin) and Jan Rozkosny (DVTV). On the basis of this analysis a comparison of the projects and their communication strategies is carried out. The obtained results can be useful in further research of the evolution of these media projects.
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